SCAS measures your structural attractiveness across six sub-dimensions — Fan, Cultural, Commercial, Media, Talent, Competitive — grouped under three KPI lenses (Attention, Commercial, Sport) and calibrated to your revenue tier. Built for sports decision-makers. Twenty minutes, no data uploads, no signup.
Every score is calibrated against your revenue tier — a T3 club is judged against the T3 ceiling in its sport and market, not against the global icons of the game. No vanity benchmarks.
You answer. We score. The engine ranks initiatives against your tier ceiling, and the result is a 24-month narrative roadmap your CEO can defend in a board meeting.
Six revenue tiers, each with its own ceiling on what a 5/5 actually means. Revenue bands are calibrated to your sport and your market — clubs in different sports and different countries operate in fundamentally different commercial universes, so the bands shift accordingly. Pick your country and sport to see indicative bands for your market.
Why ceilings? A T2 handball club in a developed European market, a T2 football club in a top-5 league country and a T2 basketball franchise in a mature North-American market are all judged against their own tier ceiling — not against the global icons of the sport. SCAS rewards how close you are to the ceiling of your tier in your sport and your market — and shows you, separately, how far that ceiling sits from the global frontier.
Same logic, every sport we cover. The diagnostic calibrates tier bands for Football (Soccer), Cricket, Basketball, Handball, Volleyball, Baseball, American Football, Rugby, Ice Hockey and an Other team sports bucket (floorball, GAA, water polo, field hockey, futsal, netball, lacrosse, rugby league, bandy, hurling). Pick your country and sport above to see indicative bands for your market.
The Free Score runs an indicative 34-question Fast Lane — anonymous, no signup, ~20 minutes, confidence-weighted across all six sub-dimensions. The Full Diagnostic deepens every sub-dimension with up to 161 questions and adds the artefacts you need to take it to a board: validated scores, branded PDF, narrative roadmap, capability repository tagged to your answers, an AI co-pilot to interrogate your score in natural language, a free 90-minute introduction session including Q&A, and one empirical recalibration round once your tier reaches validation threshold. Available on request — tier-priced, one-time payment, 1-year member area access included.
SCAS is designed to be defendable in front of a board, rigorous enough for a strategy team, and clear enough for a diligence lens. Pick the perspective that matches your role.
You sit on a structural question, not a tactical one. The league table tells you whether last weekend went well. SCAS tells you whether the engine underneath the league table is built to last across five seasons.
Where does revenue actually come from — and which streams are fragile? Is the academy a real pipeline or a press-release pipeline? Are you investing in initiatives your tier can absorb, or chasing the ones a Champions League club just announced?
Run the diagnostic now. No signup, no data uploads, no sales call. If the result is useful, you tell us.
Get my free score →You need a framework you can stand behind, not a black box. SCAS is methodology-first: six sub-dimensions, three KPIs, tier-calibrated ceilings, hundreds of initiatives mapped to sub-dimension levers, confidence bands per question.
Every default is documented in the "How this was scored" drawer. Per-initiative KPI signatures are derived from category, sub-dimensions, levers and mechanism — not from guesswork. Once enough validation data accumulates per tier, the methodology auto-switches medians from rule-based to empirical, with the transition disclosed inline.
Run the Fast Lane indicator with a dummy club to inspect how every score, band and initiative is derived. The full method-and-FAQ drawer ships with the free score.
Inspect methodology →You’re sizing the engine, not last season’s result. A league table tells you who finished where. SCAS tells you whether the structural engine — Fan, Cultural, Commercial, Media, Talent, Competitive — can sustain results across cycles, at the tier you’re underwriting.
Where is revenue concentration risk? Which streams are fragile? Is the academy a real pipeline or a press-release pipeline? SCAS gives you a structural ceiling, a value gap, initiative-level pathways and a consistent diligence lens across markets, sports and ownership models.
Same six sub-dimensions, same tier ceiling logic, same 24-month roadmap shape — across markets, sports and ownership models. Run a Fast Lane on any target in 20 minutes.
Run a target diagnostic →A quick five below — the same questions clubs ask before the first run. Data privacy and the legal terms are in the footer links.
A league table tells you the result of last season. SCAS tells you whether the structural engine — Fan, Cultural, Commercial, Media, Talent, Competitive — is built to sustain results across cycles. Two clubs in the same league position can have very different SCAS profiles, and the gap usually predicts the next three seasons better than the current standing does.
No — and we want to be precise about that. The Free Score is anonymous, runs in your browser and asks an indicative set of 34 questions (28 scored + 6 profile). You get a confidence-weighted score across all six sub-dimensions, your opportunity quadrant, the top-5 initiatives and the 24-month roadmap teaser — enough to know whether a deeper look is worth it. The Full Diagnostic goes up to 161 questions, returns validated scores, a branded PDF, a capability repository tagged to your answers, a narrative roadmap, a free 90-minute introduction session including Q&A, one year of member-area access and a recalibration round. Treat the Free Score as the indication; the Full Diagnostic as the deep dive that holds up in front of a board.
The Full Diagnostic is tier-priced and available on request — we return a fixed quote within two business days of your enquiry. Pricing scales with tier (T1 Grassroots through T6 Global) because the depth of validation, the size of the capability repository and the calibration effort scale with the size of the club. Use the contact form in the footer or the request flow inside the diagnostic; the free 90-minute introduction session including Q&A is included in every engagement, not an add-on.
The Free Score runs entirely in your browser — nothing is uploaded, nothing is stored. Your answers live in memory and disappear when you close the tab. For the Full Diagnostic, data handling is covered by an explicit data processing agreement and the policies documented in the footer (the binding versions are being finalised with our lawyers and will be published before any paid engagement signs).
Run the diagnostic against the tier your annual revenue places you in — that is the honest baseline and the one we calibrate against. If you want to see how you would score against the next tier up, simply run the diagnostic a second time and pick the higher tier at its lowest revenue band. You'll see exactly where the structural ceiling moves and which sub-dimensions need to lift before that band is realistic. Two runs, no Aspirational toggle, fully transparent.
The structural picture of your club, scored against the ceiling of your tier — not a vanity benchmark.
Run free SCAS →Request a quote, subscribe to calibration updates or book a 30-minute discovery call — tick what fits and leave us a note. We reply from Munich, in English or German.